The Rising Power of Social Media
It's no surprise that the rise of the internet has taken the informative world by storm. In the beginning the internet was created for the sole purpose: communications. In a very science-fiction sort of idealistic dream, the development of this network of computers continued for things such as scientific betterment and defense communications during nuclear war.
While the epic power of social media does not compete with nuclear holocaust the one thing social media does have is current existence and the ability to dominate on a global scale. Unlike the startling computer generated one liner from the blockbuster movie about nuclear war.
Wargames: "The only winning move is not to play."
Social media is not only game you should play, it is a game you should study, build strategy and execute well. To allow yourself, your company and your brand to fail in today's social media spotlight will leave your company far behind your competitors who have risen to the challenge.
Over the last two years more Americans are turning to social media for the source of their news over printed press. News websites have taken over this space for quite some time, however that should be expected as "time to print" for a website is virtually instant after a news article is written, reviewed and edited.
With the understanding that more people are seeking information on social media platforms it might be time for you to reassess your branding platform of choice to gain a larger market of customers. There are many options to choose from and various methods of deployment. Social media is only growing and it's time you start growing with it.